At Baird, we like to think we’re different from most other financial services firms.
Because we’re privately held, we’re free to focus on our clients’ best interests
instead of the short-term expectations of outside shareholders. And because
Baird is employee-owned, we all have a personal stake in our clients’ success.

But perhaps most important is the culture that’s guided us since our founding
in 1919. It started with a simple idea – that our clients always come first. But
the more we came to know and care about those clients and the things that
mattered most to them, the more we understood our business was about trust,
partnership, shared values and better futures. That understanding carries with it
a responsibility but also pride in knowing it brings out our best in everything we
do – for our clients, for each other and our communities